VROW APP

Under construction

OVERVIEW

This is placeholder text. To change this content, double-click on the element and click Change Content. Want to view and manage all your collections? Click on the Content Manager button in the Add panel on the left. Here, you can make changes to your content, add new fields, create dynamic pages and more. You can create as many collections as you need.

Your collection is already set up for you with fields and content. Add your own, or import content from a CSV file. Add fields for any type of content you want to display, such as rich text, images, videos and more. You can also collect and store information from your site visitors using input elements like custom forms and fields.

Be sure to click Sync after making changes in a collection, so visitors can see your newest content on your live site. Preview your site to check that all your elements are displaying content from the right collection fields.

The Problem

Users experience fragmented journeys between reading content, engaging with information, and completing purchase actions within digital platforms.

The Goal

Design integrated sales and engagement components to increase revenue, user retention, and content consumption.

UX objetives

Project Gallery

COMPONENT SYSTEM

PROJECT ANALYSIS

Product Description
Interactive sales and engagement components for Tech Tudo’s digital ecosystem.

Project Duration: 3 months
(Concept → MVP → Launch)
Client: Tech Tudo / Globo
Brand: Tech Tudo | Digital Innovation Content
Devices: Mobile and Desktop
Position: UX Senior Designer/Product Lead UX Designer

USER ANALYSIS

Users increasingly need comprehensive solutions that provide information about digital products, while also offering purchasing alternatives tailored to their interests, needs, and unique market and seasonal purchasing opportunities.

Methods of research

Benchmark
Demographic Research
Funnel analysis
Empathy maps
Road map
CTA position
Google analytics data bases

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IDEATION AND DESIGN STEPS

Design process

The component system reinforce the strategy of sales based in content engagment.

User Journey
Usability flow maps
Backstage flow
Wireframes
Layouts
Color Accesibility test
Heuristic strategic position
Prototypes
QA test
Release.

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BRAND AND CROSS DESIGN SPECIFICATIONS

Tech Tudo´s page requieres specific brand considerations at same as component system need to stablish scalable and standar specifications to be implemented as a cross project. This both diferent requierments were designing provinding parameters that could change to any brand, at same that allows to be an specific component.

Tech Tudo Design Considerations

Brand Desing System (color, icons, fonts, effects, spaces, measures...)
Measurement for two kind of implementation layout: Multicontent and Pages Layout System Layout
Mobile and desktop
Backstage components

Scaleble component characteristics
Atomic Design System and Design system consistency
Rationale: Friendly, legible, and modern typefaces, accesible colors, aligned with Google’s brand family, SEO best practices to ensuring consistency across devices.

CURRENT STATUS AND CHALLENGES

Project Challenges

The project challenges included several technical aspects such as the integration of product search APIs (Cellphone Comparison), layout adaptation based on database structure, understanding and negotiating offers with stakeholders, and analyzing three different content flows to create simple yet contextually linked components aligned with reading and functional experiences.

The main challenges were:

Kanban board coordination across different stages of component and landing page development (in progress, production, QA, design adjustments, etc.)
Negotiation understanding with key stakeholders (Amazon, Americanas, Casas Bahia, Mercado Libre)
Unorganized design systems that required redefinition
Outdated components needing redesign and optimization
Creation of new objectives and project roadmap aligned with the updated user profile
Detailed QA review for functional and visual consistency

Main objective

The primary goal of this project was to address new user content consumption challenges and provide a better experience in information access, decision-making, and tech product purchasing — while reducing dependence on text-based content to build Tech Tudo’s authority as a trusted information source.

Current Status

🟢 Sales Component: In production
🟡 Cellphone Comparison Landing Page: In development
🟠 Showcase (Vitrine): Under review and design correction
🔵 Discount Coupon: In negotiation phase